The USAID logo is the graphic representation of the U.S. Agency for International Development. It was developed to ensure that the American people are visibly acknowledged for their contributions.

On Friday, February 7, 2025, at 11:59 pm (EST) all USAID direct hire ...

View a list of suppliers of USAID merchandise and labels. Presidential and Interagency Initiatives: The Administrator of USAID has approved unique branding for the following presidential and interagency initiatives.

DO I HAVE TO PUT USAID’S LOGO ON MY USAID-FUNDED COMMUNICATION? • If your project is solely funded by USAID, under an acquisition instrument or a corporate product, the answer is yes. USAID gets: − Exclusive branding. USAID’s logo shall be the only logo displayed on the product; it will be prominently displayed on the front.

The USAID brandmark and the Agency logo were designed to work together as a unit. This unit is called the Standard Graphic Identity (Identity). Think about most consumer products,they have brand names and logos: McDonald’s and the Golden Arches or Nike and the Swoosh.

The updated USAID logo has improved readability, reproduction quality and overall clarity. The previous logo was often hard to read, especially in a small size or at a distance and sometimes difficult to reproduce, especially the famous handclasp.

Development,” in a circle around the shield was adapted as the official marking to ensure people understood the assistance provided was from the United States Government. The logo was updated in 2004 to make it easier to read and reproduce.The typeface was changed to a sans serif,and the Agency name was repositioned

The USAID logo is the graphic representation of the U.S. Agency for International Development. It was developed to ensure that the American people are visibly acknowledged for their contributions.

Below are links to the USAID Identity with the tagline, “From the American people,” translated into multiple foreign languages. Files on this page are available in print and web colors in the horizontal and vertical formats.

USAID’s brand is more than a logo. It reflects the unique values and principles of the Agency to a worldwide audience. And, it represents the goodwill of the American people in providing assistance to those in need.