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Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.
After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement, though, the Vols will also be in position for NIL success. In the announcement,
Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster 10-year deal that plans to make the Vols the brand’s flagship college program while paying its athletes for their name,
Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.
WATCH as SEC Shorts' new video takes humorous jabs at quarterback Nico Iamaleava ahead of the 2025 college football season.
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Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program
In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.
Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the Volunteers ahead of the competition and reshape how college programs handle athlete compensation.
The latest SEC Shorts episode is an ad for the rosterflex jersey, allowing fans to switch out the name and number on the jersey.
Sources: NCAA investigating Tennessee for NIL violations By PETE THAMEL January 30, 2024, 12:09 PM
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Front Office Sports on MSNHow Middle Tennessee State Added $668,000 to Its NIL Budget
The Blue Raiders are creating a new blueprint for cutting costs. The post How Middle Tennessee State Added $668,000 to Its NIL Budget appeared first on Front Office Sports.