Listen in to learn more about the role of communications in bringing industry-defining technologies to market, what lessons ...
Listen in to learn more about the role of communications in bringing industry-defining technologies to market, what lessons ...
Politicians are increasingly building personal branding using celebrity marketing strategies and social media, experts told PRWeek.
PRWeek has launched its annual Salary Survey — take the survey today. In this week’s newsletter, here’s how mental health and meditation app Calm’s Election Day advertising spot won over comms and ...
'Duo Unleashed!' is all about the brand’s unhinged owl mascot, Duo.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
The J&J global corporate affairs lead and Health Influencer 30 honoree discusses the brand’s shift away from consumer toward pharma, medical devices and health equity.
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
Joe Quinn, VP, public affairs, the Aluminum Association, describes how he is putting the pedal to the metal's unique positioning.
After a top-five shareholder reshuffled Bed Bath & Beyond’s leadership deck before cashing out, the home goods retailer’s stock prices soared before crashing, with a class action lawsuit and a death ...
John Lewis has moved away from ‘the fantasy route’, placing a focus on customers with this year’s Christmas advertising campaign. But has it paid off?
Additionally, 1,200 people attended a pop-up event where they could check out the pretzel-scented perfume.