The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its ...

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping ...