Dole Packaged Foods recently named a new vice president of marketing, Americas, hiring Mike Secor for the role after Nora Witt retired in November of 2024. Frozen Food Trends Heat Up: Conagra and ...

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As is often the case with generative AI in marketing, Henkel expects to shrink campaign costs, reduce repetitive tasks, and grow efficiencies through speedy and scalable content creation and delivery.

It’s making progress in creating end-to-end visibility that connects its retail store shelves to its farmers, according to Davis. For example, when a competitor has gone out of stock, they are working ...

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...

Procter & Gamble is optimizing its fragrance efforts by introducing scalable, AI-powered technology for improved malodor control. The fragrance design software is allowing P&G to have better control ...

They are also being leveraged when it comes to making inventory and capacity decisions to increase flexibility and agility in both the business and its supply chain. In the supply chain, “this is ...

Barry meanwhile not only listed convenience as one of the five retail trends she expects to persist, but noted it will be defined by the consumer. Even when the vast majority of Best Buy’s products ...

For this latest rebrand, Ben & Jerry’s used the moment to take a closer look at updating the folder structure of their library to simplify the process. The company hangs on to all of its assets for ...

UK-based DTC fitness apparel brand Gymshark has joined the ranks of companies turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations as it ...

Recently, PepsiCo opted to engage with new full-funnel video advertising technology from Sam's Club retail media platform, MAP. The new capabilities allow advertisers – like PepsiCo – to leverage ...

Across the supply chain, the company is also using AI, as well as digital twins, to “reconfigure” its networks, reducing energy and water consumption and elevating delivery quality. Core technologies ...