STORY: The key to Adidas’ continued success this year is whether it can win more U.S. shoppers from market leader Nike, analysts said. That’s as the German brand looks for new sources of growth beyond ...

Shares in footwear brand Nike (NKE) slipped lower today on fears that German rival Adidas was increasingly breathing down its neck in the ...

Adidas aims to increase its market share in the U.S., a crucial factor for its success, while also contending with ...

Virginia Beach continues to be at the forefront of fashion. The Clipse are now starring in the launch campaign for the adidas ...

Eric "Shake" James discusses his role in the design process for the adidas IIInfinity "Twilight" sneaker pack.

Adidas is collaborating with the founder of Milwaukee-based sneaker boutique Clicks, Eric "Shake" James, for this ...

As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on ...

The Pharrell x Adidas Superstar 92 has been officially announced through a campaign starring the Clipse and shot in Virginia ...

For the campaign, Pharrell tapped legendary hip-hop duo Clipse, featuring Pusha T and No Malice, to bring the vision to life.

That pair is the Pharell x Adidas Superstar 92, pictured above. According to sources, the sneaker references the exaggerated ...

Adidas and Pharrell Williams continue their partnership with the launch of the Superstar 92, the reinvention of one of the ...

Luxury sneakers have emerged as essential fashion statements, with an estimated global market worth of $79 billion in 2023. Popular brands like Balenc ...