Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

Key Takeaways On Monday, Coors Light rolled out an advertising campaign that included an unfortunate typo.The brand called the mistake a "case of the Mondays."Two days later, Coors Light has unveiled "Mondays Light,

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.

Coors Light is changing its name to Mondays Light ahead of Super Bowl Sunday. As part of the campaign, it misspelled "Refreshment" on a billboard ad.

The brand announced Wednesday that it is temporarily changing its name to "Mondays Light" on select 12-packs to "bring chill to one of the worst Mondays of the year," referring to the upcoming Super Bowl LIX, taking place on Feb. 9, 2025, at Caesars Superdome in New Orleans.

Coors Light announced Wednesday that it's temporarily changing its name to "Mondays Light" in an attempt to "bring chill to one of the worst Mondays of the year" by selling a 12-pack of beer bearing the new moniker.

Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.

Locals walking the streets of New York's Times Square on Monday were met with a neon surprise. A towering advertisement for Coors Light beer appeared to have a typo; the brand's long-running slogan, "Mountain Cold Refreshment,