The generation that popularized “cool” sobriety and the “ sober-curious ” movement is now changing habits, according to a ...

Trump's net rating among Gen Z voters has deteriorated sharply, falling from -23 points in May to -41 points last month.

New research has sparked fears about the American birth rate and whether there is any hope for it to improve. Americans in ...

"Rizz," "ick," and "aura" are all slang terms used daily by young people on the internet. Now, they're entering workplace ...

Trump's policy bill includes retirement benefit modifications, and broad fiscal reforms. How is it going to impact Gen-Z ...

Young people aren’t having as much sex as previous generations, which might explain why the performative sexiness on “Love ...

Gen Z homeowners are facing several challenges, and many said that they underestimated what owning a house really costs.

According to the study, millennials — those aged between 28 and 44 — were the most likely to booze with 83% admitting to ...

The percentage of Canada's Gen Z population who reported drinking in the last six months rose from 56 per cent in spring 2023 ...

Much has been made of the multitude of ways Gen Z is reshaping the culture in corporate America. From their preference for ...

In a world obsessed with filters, flexing, and flawless aesthetics, a surprising dating trend has quietly emerged - reverse ...

Explore how Gen Z is reshaping American Express, driven by perks, cashback, and travel benefits. A look at the millennial ...