Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Gen Digital has maintained incredibly high earnings, but trends in antivirus demand point towards quite stagnant organic ...

In a digital world, Gen Z and Alpha go analogue, taking to slow communication with inland letters, postcards and other creative missives ...

Generational disillusionment is a complex issue that has impacted every cohort, from Baby Boomers to Generation Alpha ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

How the food retailer achieved a 200 per cent growth on TikTok courtesy of going private and being influenced by a celebrity.

At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, ...

A new generation is set to emerge in 2025, as Generation Alpha makes way for the arrival of Generation Beta. A blog post by social researcher and futurist Mark McCrindle — credited with defining ...

Alberton School clinched a $12,000 Samsung technology prize package as the state winner in the annual Solve For Tomorrow ...

The NFL is partnering with influencers, part of the league's evolving marketing strategy to reach younger viewers.

If you're chronically online on TikTok, chances are you have been seeing the "Brain Rot Words List" on your FYP.