ESPN will bundle NFL+ Premium with its unlimited plan in time for its new streaming service launch. The bundle, which includes NFL

Disney this week launched ESPN direct-to-consumer sports streamer — to get “all of ESPN, all in one place,” with no need to subscribe to a cable, satellite or internet TV service. The premium ESPN Unlimited tier is regularly priced at $29.

A new feature called “StreamCenter” will sync a user’s ESPN app and TV, allowing viewers to follow real-time stats, betting odds and shopping deals alongside a sporting event. The synced-up platforms will also enable viewers to use their mobile device as a secondary controller for the program that appears on their TV screen, the company said.

Lyft rides and New York City subway cars will drive the message that consumers can get ESPN without cable for the first time.

Bob Iger, Disney CEO, and Jimmy Pitaro, ESPN chairman, join CNBC's 'Squawk on the Street' to discuss ESPN's new direct-to-consumer platform, how the success of the app will be measured, and much more.

Disney's push into sports streaming with new ESPN service and app is expected to drive growth and profitability, reinforced by positive analyst outlook.

ESPN Unlimited is a new and particularly comprehensive sports streaming subscription from ESPN. For context, the more limited plan previously known as ESPN+ has become ESPN Select and continues to cost $11.99/month. Subscribers to the existing Disney+ bundle with ESPN+ will see this change reflected going forward.

ESPN’s new direct-to-consumer streaming service, ESPN Unlimited that includes ESPN+, launched Thursday and is available to many Spectrum TV customers.

Disney Inc. (NYSE: DIS) shares rose more than 2% to $118.97 after the company officially launched its flagship ESPN streaming app, marking a major step into direct-to-consumer sports.

The sports network's first on-demand streaming platform is available with Disney+ and Hulu starting at only $29.99 per month.

The bundle will give subscribers access to a wide range of sports, news and entertainment content from both media giants.

After years of questions about its streaming future, ESPN is finally unveiling a new service that dramatically expands its digital footprint.