Leadership at Walt Disney Studios has been pressing Hollywood creatives in recent months, multiple sources tell Variety, for movies that will bring young men back to the brand in a meaningful way. “Young men” is defined here by sources as ages 13-28, aka Gen Z.

The person reportedly tasked with finding new content is the President of Disney Live Action Studios and 20th Century Studios, David Greenbaum. Disney's live-action film sector has certainly been lacking in recent years. It seems like what the studio needs is a viral success like A Minecraft Movie to pull in those younger male viewers.

Disney is urgently seeking original content to cater to a specific demographic responsible for some of the biggest box office hits in recent years.