Desperate for Bing Users, Microsoft Creates Sneaky Search Interface That Looks Like Google
This type of strategy is sometimes called a “dark pattern,” or a deceptive pattern that tricks users into doing something they did not intend. Below the Google-looking search bar, including a Google Doodle-esque cartoon, regular Bing results are displayed.
Bing is using a clever new trick to convince users into thinking that they're using Google by changing the look of the site.
The latest issue started when Google pushed out an update to its advertising ecosystem. The changes, it said, have been ...
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