NBA commissioner Adam Silver floated a potential game-changing idea during an appearance on the Dan Patrick Show on Wednesday ...

On Wednesday Silver was asked by Dan Patrick on the Dan Patrick Show for the wildest ideas that have been discussed in NBA ...

NBA ratings and 3-point shooting issues. The NBA has experienced a slight decline in viewership this season, per Nielsen.

The two coaches voiced their concerns about the idea of shortening NBA games to boost television viewership before the Knicks ...

On Wednesday, Silver went on "The Dan Patrick Show" and was asked about the "wildest" changes he and the league have ...

NBA Commissioner Adam Silver seems to always be looking for ways to make the league more interesting. He cited MLB's recent ...

NBA Commissioner Adam Silver proposes shortening games by reducing quarters to enhance global appeal and TV audience engagement.

NBA commissioner Adam Silver made waves on Wednesday when he said in an interview on the Dan Patrick Show that he was in favor of the league shortening the game from 48 to 40 minutes.

The NBA commissioner notes he may be alone on an island, but is a proponent of having games be 40 minutes instead of 48.

A massive change to the NBA might be coming. And fans aren’t too thrilled about it. NBA Commissioner Adam Silver has brought ...

Adam Silver said on Wednesday that he was open to the idea of 10-minute quarters in the NBA. The idea would put the NBA in ...

NBA commissioner Adam Silver is open to a potential shift in the duration of games. While the association’s 12-minute ...