When the flash-sale e-tailer Zulily launched in 2010, it had a firm fix on the demographics of its target customer: mothers with young children. That meant women in the roughly 20-40 age demographic.
A mismatch, and a culture clash Zulily and QVC both targeted women who loved to shop. But Zulily was focused on younger moms ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback