Adopting a flexible pricing model and a culture of testing can provide the agility to cater to diverse customer segments and ...

As an entrepreneur, reaching a revenue ceiling can feel discouraging. When your sales are stagnating it’s often a sign that ...

Analyst Lars Kjellberg from Stifel Nicolaus maintained a Hold rating on International Paper Co (IP – Research Report) and increased the ...

Consumption-based licensing models align costs more directly with usage and the value received, says Aldo van Tonder, chief ...

With all of these pressures impacting the enterprise application market, we predict that in 2025 the two dominant themes will ...

Keynote, Alex Azar, former HHS secretaryFormer HHS Secretary Alex Azar took the stage at Day 2 of the Fierce Health Payer ...

Are you being paid what you’re really worth? If too much work for too little reward sounds all too familiar, AVN’s Shane ...

I recently published our 2024 Strategic Pricing Survey findings, which uncovered significant insights into law firms’ ...

Value-based pricing means setting a price customers are willing to pay based on the perceived value to them of your product or service - not on the cost of providing it. Pricing strategist Mark ...