Social media platforms are increasingly used to better understand what people are doing and saying, says GSA's Sheila Campbell. Social media platforms are increasingly used to better understand what ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Threads has officially surpassed X in daily active users, marking a major shift in social media engagement and brand strategy.

Editorial: Americans’ increasing reliance on social media platforms like TikTok for news represents a crisis in our media ecosystem.

How can researchers measure poverty and understand local development needs in places where conventional data collection is ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Social media’s design rewards image curation and validation, amplifying narcissistic traits like self-focus, ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Social media is ubiquitous—intertwined in our daily lives, from that first look at our phones in the morning to the final scroll at night. It brings us together, sparks creativity, and provides us ...