You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them.

In this flood of expertise, teams end up defaulting to what’s easiest to report—or what looks most impressive in a slide deck ...

The Five Best Organic Social Media Metrics To Track Of course, that doesn’t mean you need to track every single snippet of data for your social campaigns. Some metrics are more important than ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better.

However, a social media campaign entails more than just content sharing. Key social media metrics must be tracked in order to determine whether or not your campaign is effective.

Social media metrics have evolved far beyond vanity numbers such as likes. Forward-facing brands now track actionable data that is tied to business goals including increasing traffic, conversions ...

Delve into social media metrics such as reach and impressions, which provide a window into how many individuals are viewing your content, even if they are officially your followers.

Twitter, Facebook, blogging and other forms of social media are hot topics, even in a recessionary economy. In fact, The National Retail Federation’s Shop.org and Forrester Research found that among ...

Social media platforms are increasingly used to better understand what people are doing and saying, says GSA's Sheila Campbell. Skip to Content Notice at Collection ...

I know that Facebook and other social media have publicly reported these vanity metrics since 2006. But, they have become totally worthless over the past few years.