Having followed social media stocks for nearly a decade, I can say the current landscape is one of the most dynamic I’ve seen. In today’s ...

Traditional peace indices overlook America's fragile social cohesion. New analysis shows that U.S. media portrays intergroup ...

Where do UK business and political leaders get informed about current affairs. Data on publishers, social media and AI.

DoubleVerify has launched a new attention measurement tool for social media. DV Authentic Attention for Social will first ...

Relo Metrics, the AI-powered sponsorship analytics platform, has released its 2024–25 NHL Brand Exposure Value Report. The ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), ...

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Doubleverify has introduced a new attention measurement tool that will first launch on Snap.The announcement:DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, ...

a tool that brings social attention metrics, not just viewability, to Snapchat ads. The outcome should provide a complete understanding of how much attention ads receive in order to drive media ...