With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

In August 2024, shortly after Zegler's electrifying reveal of the ‘Snow White’ trailer which racked up an impressive 120 million views on social media, her offhand political remark drew unforeseen ...

The department store chain will take advantage of services like a social influencer seeding offering intended to boost ...