With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

In August 2024, shortly after Zegler's electrifying reveal of the ‘Snow White’ trailer which racked up an impressive 120 million views on social media, her offhand political remark drew unforeseen ...

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models.

In today’s highly competitive digital space, Malaysian businesses are realising that piecemeal marketing just doesn’t cut it ...

It is now time for the Jewish people to start thinking about how we use technology and our gift for innovation to defend our ...