Chief executive officer Tarang Amin says Elf Beauty has conglomerate-sized ambitions, but plans to do things differently than ...

Using a time-lapse camera and a confocal microscope, the researchers watched in awe as the great white’s melanocytes—skin cells that contain pigment—contracted and turned lighter in color ...

The light, liquid serum penetrates deeply into the skin to restore five key signs of vitality: elasticity, smoothness, softness, luminosity and hydration. In fact, the brand's lab tests show that ...

Inspired by viral professional color analysis tests, e.l.f. Cosmetics has created the e.l.f.nalysis tool to find your season and beauty recommendations.

Hold on! There is a certain word of caution when it comes to Indian skin texture, as the same natural acids can irritate sensitive skin. Some formulations might cause photosensitivity, and those with ...

The new Play wall washer is available now in black or white, priced at $219.99 for one or $384.99 for a two-pack Stateside, £169.99 / £299.99 in the UK.

Meet color e.l.f.nalysis, e.l.f. Cosmetics’ new free makeup tool that tells you your color season and matches you with products and a mood board on Pinterest.

Think bigger. With its latest light, Signify-owned Philips Hue is looking to wash your walls with a multicolored glow. Also: The promised Hue AI chatbot is making its debut in a handful of countries.

Refinery29's editors tried e.l.f. Cosmetics’ Halo Glow Skin Tint SPF 50, and were seriously impressed.

As the median age of the global population rises and the demand for aesthetic enhancement increases, interest in antiaging skin technologies has been growing significantly. This review first addresses ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...