No doubt, there are some trends that have their moment and then we never really see again, at least not in mainstream media.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I'm A Celeb returns on Sunday for its 24th series and whilst it is one of British TV's most enduring reality series, there's ...

Dawn French has starred in a second Marks and Spencer' Christmas advert, and the comedy favourite has worn a stunning sequin ...

I LOVE a good pair of white jeans during the warmer months, and this style is super on trend with great reviews from Amazon!