we’ve shared some of our favourite custom colourways below. Sneakerheads of old will remember the NikeID days when you could ...

Nike By You Custom Shoes Nike’s custom shoes, known as “Nike By You,” were introduced to offer personalized sneaker options for customers. Initially launched as NikeiD in 2000, this service ...

Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors to ...

Caitlin Clark has a fanatical following and they are now putting pressure on Nike to release her first signature basketball ...

Whether through DIY or custom commissions, young people are willing to spend more time and money than ever to find their ...

WNBA champion Sabrina Ionescu dribbles skillfully around an orchestra in a tasteful single-shot spot directed by rubberband. for the sports apparel brand.

For an active young family, any injury or illness can be a setback. But for 9-year-old Sophia Jenkins and her family, their ...

SACRAMENTO, Calif. — Dante Belissimo is the creative mind behind custom sneakers from different sporting teams and professional Sacramento Kings players featuring unique colors, patterns and designs.

“So excited to get my own custom Nike outfit for the US Open ... “What I learned in the past, all these matches, you're not losing them, you're learning to become stronger,” Sabalenka ...

Nike’s VP of Innovation, with FitAdapt. When you put on the Adapt BB, 'a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug.' ...

Alabama star true-freshman wideout, Ryan Williams will be sporting custom “X-Ray” Nike 5 cleats, inspired by the late NBA ...

But Ballmer remains convinced the franchise made the right move. “We were able to get three guys who are tough, hard-playing ...