Molson Coors Beverage Co. announced this week that Coors Light will be rebranded as "Mondays Light" for a limited time.

Lower-income consumers in the U.S., earning $50,000 or less, have traded down to smaller pack sizes of beer and cheaper ...

With more Americans planning to drink less alcohol or not drink at all, non-alcoholic options are selling well. Beer, wine ...

As Leinenkugel's main brewery closes in Chippewa Falls some beer drinkers say they will stop buying Leinenkugel's beer.

Coors Light launched an advertisement for its beer that was supposed to read “Mountain Cold Refreshment,” but actually said ...

Light IPA is the first new Dogfish Head beer to join 60 Minute IPA, 90 Minute IPA and 120 Minute IPA since 2011.

With three minutes of national advertising time and 45 seconds of regional time, the brewer becomes this year’s largest Super ...

You don't always want to reach for top shelf whiskey or the nicest vodka for a martini. Sometimes, you just need a ...

This morning, we released a series of ads leading up to the Big Game intended to make Coors Light look even colder, and we’re ...

United Breweries has pulled out from Telangana due to differences over pricing with Telangana government. Wine shop owners ...

Locals walking the streets of New York's Times Square on Monday were met with a neon surprise. A towering advertisement for ...

Coors Light is changing its name for a limited time as a marketing pitch to football fans with the 'Case of the Mondays' ...