The original Mary Kaye Fender Stratocaster – the distinctive electric guitar, which coined a completely new term for Strat ...

Narrator: In the span of over 70 years, Fender ... electric guitars. The process starts with wood selection. Typically, the bodies are composed of ash or alder, but could be made with others ...

Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

Fender’s sales chief Don Randall was in tune with the American passion for space exploration at the time and came up with the name Stratocaster. And the futuristic design has remained timeless.

In addition to the countless editions made by Fender itself, millions of imitators have ... As of now, models include the 70th Anniversary Vintera II Antigua Stratocaster, the 70th Anniversary ...

including a Fender Made in Japan limited edition Hello Kitty Stratocaster guitar, cleaning cloth, strap blocks, home accessories, custom apparel, tote bag and more, is also being made available ...