The original Mary Kaye Fender Stratocaster – the distinctive electric guitar, which coined a completely new term for Strat ...

Featuring a rare rosewood and alder body and traditional 1960s specs, the Hiroshi Fujiwara-designed beauty represents one of ...

Fender have announced a series of Hello Kitty guitars to celebrate the 50th anniversary of the iconic character.

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

Fender's American Acoustasonic Jazzmaster adds in an Acoustasonic Shawbucker for an even more versatile acoustic / electric ...

Fender has revived the internet-breaking Strat – along with a host of other appropriately branded accessories – to mark Hello ...

Sam Fender has announced his third studio album, People Watching, and shared its title song. The English rock artist ...

The Taylor Swift producer and Bleachers frontman merges his two favourite vintage models for a signature guitar like no other ...

Two years after opening its flagship store in Tokyo, Fender has decided to further increase its presence in the Asian guitar ...

In celebration of Black Friday this year, Genesis Publications will be holding four weeks of exclusive offers highlighting a ...

It told how the band delivered a new Fender Stratocaster electric guitar to a music collective in the German town of Essen on ...

Launched via Amazon on Oct. 20, RJ Guitars’ $99 electric guitar with stainless ... ground among US consumers via ecommerce sites. Even Fender guitars had to reposition by launching a $119 ...