ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil
ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...
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5 elf cosmetics kits and sets to gift her for Valentine’s Day
The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...
Elf Makeup Released a $8 Limited-Edition Dog Toy Based on Their Bestseller - & It's Selling Fast!
We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick ...
Elf Beauty shares crater as weakening cosmetics demand dent annual forecasts
Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...
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I tried ELF Cosmetics' $14 and Supergoop's $38 glow sunscreens, and I'd only buy the dupe again
When I saw it at Target at the time, I stopped in my tracks. ELF Cosmetics is known for its dupes of popular makeup products, but this looked so similar to the famous Supergoop product.