Want your digital initiatives to succeed? Put the business and tech teams in the same sandbox and let them work together.

Digital marketing relies heavily on understanding the unique interests of the audience. In this regard, Google Trends is a ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

Shopify is a popular e-commerce platform that helps small business owners sell their goods online. Its user-friendly features ...

In today’s fast-paced digital world, companies and organizations are generating massive amounts of content every day. Images, ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

Boost your SEO efforts with an effective social media strategy. Learn how social media can enhance your online visibility and ...

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

Example: I recently shared a LinkedIn case study showcasing how a well-executed social media campaign led to a significant increase in a client’s online engagement and conversions. Networking is a ...

Himanshu Saxena emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.