The company, Qurate Retail, is also leaning on QVC's name recognition as it aims to refresh its image and improve its reach.
1992 - K G Denim Ltd was incorporated and promoted by Kondaswamy Govindaswany Baalakrishnan, Baalakrishnan Srihari and Baalakrishnan Sriramulu. 1993 - The company went for public issue.