This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

The Nike Air Max Plus Tiempo is enjoying a wider appeal even among non-football fans — riding on the surging popularity of ...

Alabama star true-freshman wideout, Ryan Williams will be sporting custom “X-Ray” Nike 5 cleats, inspired by the late NBA ...

Nike and the Wu-Tang Clan on Saturday officially released one of the most treasured sneaker collaborations of all time — the ...

Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.

For example, when consumers see the trademarked Nike “swoosh” on a shelf or pair of shoes, without further research, the consumer reasonably knows what to expect about the quality of the product given ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

When deciding between running and walking shoes, knowing the differences can avoid unease, decrease the risk of injuries, and improve user experience, whether for a casual walker or an avid runner.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

During his remarkable 81-point scoring outburst on Jan. 22, 2006, Kobe Bryant was wearing a pair of the Nike Zoom Kobe 1 ...

James is indirectly saying it’s not the shoes, but the running back’s athletic prowess. While, of course, promoting his brand ...

Katherine Johnsen has lived in the same building in Toronto for three-and-a-half years Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE since 2023. Her ...