Coors Light, Totally Chill

Coors Light Launches Beer Can Face Roller to Combat ‘Case of the Mondays' After Super Bowl Game
The unexpected product release is part of a series of the brand's marketing strategy surrounding the 2025 Super Bowl.
Coors Light Launches New Skin Care Tool, the ‘Chill Face Roller’
There’s nothing like enjoying a refreshing beverage of your choice after a long day. But what if we told you you could start your day with a refreshing beverage—but not in the way you would think. No,
Coors Light Is Releasing a New Face Roller to Keep You Totally Chill
At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, the vice president of marketing at Coors Light, s
The latest tool in skin care? A Coors Light can
The Coors Light Chill Face Roller is the latest installment in the brand’s ‘Case of the Monday’s Super Bowl campaign created with Mischief. Move over, Botox. The brewing company has launched a humorous campaign in which they introduce a new product: The Coors Light Chill Face Roller.
Coors Light will be temporarily changing its name to “Mondays Light”
In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.
Coors Light's 'Mondays Light' Promotion Plays Off Its Typo
The limited-time promotion, for 12-packs with special "Mondays Light" packaging, will be available at retailers nationwide, Coors Light said. (The "Big Game"—advertising-speak for the "Super Bowl"—will occur on Feb. 9 in New Orleans.)
Coors Light is changing its name for the worst Monday of the year
Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.
Coors Light Chill Face Roller helps to smooth out the case of the Mondays
It is time to roll out the roughness on Monday. With the Coors Light Chill Face Roller, the case of the Mondays can be more bearable.
Coors Light is changing its name — here’s why
Coors Light is changing its name to Mondays Light ahead of Super Bowl Sunday. As part of the campaign, it misspelled ...
Coors Light aims to lift spirits and sales after the football season ends with new ad
Coors Light is changing its name for a limited time as a marketing pitch to football fans with the 'Case of the Mondays' ...
Coors' Ad Misspelling Leaves Brewer With a 'Case of the Mondays'
Just about everybody makes an occasional spelling mistake. Coors' typo just so happened to be publicly displayed across the U ...