Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to ...

Skidattl today announced the commercial launch of its augmented reality (AR) engagement platform, which applies geospatial intelligence to bridge the gap between the virtual and physical worlds for ...

From humanising brand voice, cutting through the clutter to following the latest trends, Gen Z are changing B2B social media.

Did you know that nearly 54% of social media users browse platforms to research products This staggering statistic highlights ...

In the post titled “Why does nobody want to do business with Indians?” on the r/AskIndia subreddit, the user who is working in B2B (business-to-business) said he has observed that emails sent using a ...

LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools. And given that ...

Indians are facing bias in business interactions, with claims that using non-Indian names yields better results. Many Reddit ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...