Smartwatch sales have seen a global decline for the first time and we look at what's contributing to this downward trend.

A big Apple narrative right now focuses on its AI struggles, largely due to recent Siri delays, but the company has two aces up its sleeve.

The Cannes Lions International Festival of Creativity has named Apple as its 2025 Creative Marketer of the Year. This is the ...

"Big AI’s Dirty Secret" exposes the environmental impact of AI, highlighting its massive energy and water use. Can tech ...

Apple is losing more than $1 billion a year on its streaming service Apple TV+, the Information reported on Thursday, citing ...

The European Union on Wednesday outlined that steps that Apple must take to open up its iPhone and iPad operating systems to ...

When Tim Cook greets the in-person crowd and fires up the keynote video, what exactly are we going to see, and how's it going ...

When Apple unveiled its revamped Siri last June, the company called it “the start of a new era” for the 13-year-old digital helper. It demonstrated how the virtual assistant would be able to ...

Apple's utility-like evolution keeps iPhone sales steady, driving massive market value growth, even as AI delays leave ...

Along with a foldable iPhone, Apple is working on a larger foldable device that's somewhere around 19 inches, but rumors have ...

Apple has worked to increase the power efficiency of its first foldable display, a new rumor claims. According to the latest ...

Apple is reportedly planning a big redesign for iOS 19, and per Mark Gurman the company has at least three explicit goals in ...