But now the iPhone 16 Pro Max has arrived to change things up with a bigger screen, a fresh Camera Control button, upgraded photo ... Pro Max or 15 Pro Max reach the 2,000 nits Apple promised.

Of course, you can still buy from Apple directly, either in-store or online. If you want to get a good deal on an iPhone 15 or iPhone 15 Plus, or want to buy the iPhone 15 Pro or iPhone 15 Pro Max ...

Apple is banking on refined features like the innovative Camera Control button and a sleek new Desert Titanium color to entice users. But is it enough to warrant an upgrade from the iPhone 15 Pro ...