Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...
Adidas AG reported better-than-expected results amid the sustained boom for retro sneakers like the Samba and more sales from ...
The increase came after Adidas logged an operating profit of 57 million euros in the fourth quarter, compared with an operating loss of 377 million euros in the fourth quarter of 2023. The company ...
The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, ...