Exclusive: Elf the Musical will return to the West End for a limited ten-week season.

Seven thrilling weeks of ELF football are behind us as the 2025 regular season is now officially halfway through. From nail-biting finishes to jaw dropping plays, this year’s teams have raised the bar ...

The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

This is what a fairy tale looks like in 2025: the world’s worst people descending on a drowning city, throwing money at ...