What began as a handful of proposals narrowly focused on state-level lobbying has grown into a broader campaign, modeled in ...

The latest SEC Shorts episode is an ad for the rosterflex jersey, allowing fans to switch out the name and number on the ...

The Tennessee Volunteers atheltics program made headlines this week when it was announced they'd be returning to Adidas to record-breaking numbers. Josh Heupel ...

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

Returning for his third year, and second as Tennessee’s kicking specialist, Max Gilbert is ready to make moves on the football field. He’s a fourth-year in-state long snapper from West Tennessee, and ...

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

On Wednesday, Tennessee announced a new 10 year partnership with adidas that will start in July of 2026. The partnership is a ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Adidas and the University of Tennessee have announced a one-of-a-kind partnership. Effective July 1, 2026, Adidas will be the ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Adidas unveiled a new uniform for Mississippi State football that the Bulldogs will wear Sept. 6 against Arizona State.