The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

The crime thriller, which stars the "Euphoria" actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month ...

Sydney Sweeney’s American Eagle ad might have affected the results of her indie film Americana. But is that true?

Sydney Sweeney’s new movie took a tumble at the box office in the wake of backlash stemming from the actress’s recent ad campaign with retailer American Eagle. “Americana,” ...

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.