Meta will announce a pair of AR glasses next month, called Meta Celeste, and they may well be significantly more affordable than was previously thought.

To boost demand, Meta has also cut back its margins and priced the device closer to an iPhone, Bloomberg's Mark Gurman reports.

Meta’s first smart glasses with a display coming in September will now be priced from $800. They were originally expected to be $1000+. The change stems in part from the company accepting lower margins to boost demand — a common tactic for new products. https://t.co/rgkZsDDEekAugust 17, 2025