Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Aquila, established last year by the Association of National Advertisers (ANA), offered its first major progress report during a session at the ARF’s annual AudienceXScience conference on March 26.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...