Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by ...

Walmart launched its own Minecraft Java server on March 21 as a way to tie into the excitement for the upcoming movie based on the video game property, according to information shared with Marketing ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...