News

Samsonite proves durability with drag car test in new campaign by TRP
TRP has released a new 30-second ad for Samsonite, showcasing its luggage’s toughness by dragging it behind a drag car.The ...
Ad Net Zero officially announces Arum Nixon as Australian head
Arum Nixon has been officially named head of Ad Net Zero Australia. Experienced media executive Arum Nixon has been appointed ...
Jess Rowe’s Safe Space miniseries returns with powerful new season
Jess Rowe has launched a new season of Safe Space, spotlighting untold stories from well-known Australian women.The announcement:Following the breakout success of its debut, Safe Space—the deeply ...
Red Rooster introduces new Cheeseburger with campaign from Leo Australia
Red Rooster has introduced a new Cheeseburger backed by a campaign to target burger lovers.The announcement:Australia’s ...
PCYC NSW partners with Motio to boost youth program funding
PCYC NSW will install digital displays in its clubs through a new partnership with Motio to support youth initiatives.The announcement:PCYC NSW is set to unlock new funding streams for its vital youth ...
AFL launches player-led vodcast series On The Inside
AFL.com.au has launched a new player-led vodcast series hosted by Patrick Cripps, Lachie Neale and Tom Mitchell.The announcement:AFL.com.au are bringing fans a fresh new player-led vodcast series On ...
Media Merchants strengthens performance team with three senior hires
Media Merchants has appointed three senior figures to boost its Performance Marketing team.The announcement:Full-service independent agency Media Merchants has announced a trio of senior hires to ...
Fixing the RFP: A better way to choose agencies
I wrote about why the RFP process needs a marketing makeover and I certainly didn’t expect the wave of feedback that followed ...
Seven blames WIN as regional markets lose AFL, cricket
As of today, large areas of regional NSW and SA will no longer receive live AFL or cricket coverage, as the WIN Network shuts off its Seven transmissions.From today, Mt Gambier and Loxton in South ...
Chep Network’s Tash Johnson joins Special in national role
Special has appointed Chep Network’s Tash Johnson to the newly created role of national head of production, as it looks to ...
Enero Group sells struggling adtech business OBMedia
ASX-listed Enero Group has sold its majority stake of OBMedia to turn its focus onto its better performing agencies.The group held 51% ownership in the adtech business, bought in 2006, and has sold it ...
OpenAI calls on Canberra for tax breaks in AI economic blueprint
OpenAI has called on the Australian government to give generous tax breaks to companies using AI in what it describes as a “practical plan” for economic growth.OpenAI chief economist Ronnie Chatterji ...