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Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.
Alphabet’s Google introduced on Wednesday (August 20) a new lineup of Pixel smartphones and gadgets, intensifying its efforts to embed artificial intelligence across a wide ecosystem of products, and it had a well known name to help sell the new products. Julian Satterthwaite reports.
Glimpses of the Google Pixel 10 series of mobile phones launched at the Made by Google event in Brooklyn, New York, August 20, 2025.
The camera specs for the Pixel 10 series reveal only a small part of what's new for mobile photographers. I spoke with the head of the Pixel camera team to learn more.
Google didn't need to make its own smartphone. Even though the company spent several years having other manufacturers build phones it could slap its "Nexus" branding on, selling hardware is not core to Google's business.
Did Google just pull off the impossible? At its Made by Google hardware event today, the company unveiled its new Pixel 10 Pro Fold, a $1,799 foldable phone that's the first of its kind to feature an IP68 rating.