Hertz will start selling pre-owned cars on Amazon Autos, a move meant to bolster the car rental company's retail business as it looks to bring in more profits.

Your Amazon shopping cart could soon include a late-model used car from Hertz. The rental-car company has started selling its used vehicles directly to consumers through the online giant.Hertz shares soared as much as 17% on Wednesday after the company said it would sell its used cars on Amazon’s automotive marketplace.

Rental car firm Hertz struck a deal with Amazon Autos on Wednesday to sell some of its used car inventory, which the company says will make it easier for customers to purchase cars from its fleet.