Petalmorphosis eyeshadow palette comes in a limited edition lavender hue, and features a brightly colored decoration.

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Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

Investors looking for stocks in the Cosmetics sector might want to consider either Helen of Troy (HELE) or e.l.f. Beauty (ELF). But which of these two companies is the best option for those looking ...

After years of homogenous looks and toned-down palettes, however ... Based on a 2015 book series by Kasing Lung, the Labubu is an elf character decked out in different fuzzy ’fits.

We recently published a list of 10 Jim Cramer Stocks to Watch This Month. In this article, we are going to take a look at ...

Elf Beauty could be forced to defend itself in a class action lawsuit which has been filed against the cosmetics brand in the ...

Why We Love It: Eyeshadow sticks tend to have impressive staying power, but this one particularly excels in that department. Our tester couldn’t get over how well it lasted, and, as the ...

A celebrity makeup artist shares expert tips on how to DIY perfect eye makeup, from prepping skin to color correction and ...

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