Texas Tech Athletics has announced the return of its traditional logo as a primary mark for 2026. Here's how it went down, ...

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since 1999.

Here's what to know about Texas Tech's tradition of throwing tortillas onto the field, which is now banned from happening at ...

Texas Tech has been undergoing a pretty substantial ... "Musta been the same guy behind the Astros rebrand. I mean the little T looks like Temple…" a third pointed out. "The new double-T is weaker.

Texas Tech Athletics announced Monday changes to its gameday fan policies moving forward as the throwing of objects inside ...

Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. The beveled scarlet-and-black Double T ...

The traditional flat Double T will soon return to Texas Tech football helmets. Also, to midfield at Jones AT&T Stadium, to midcourt at United Supermarkets Arena, and anywhere else the Red Raiders have ...