The beloved Starwood Hotels brand is officially on its comeback tour. SH Hotels & Resorts will rebrand as Starwood Hotels, the storied hotel group started by hotelier Barry Sternlicht nearly 30 ...

with 1.1 million rooms in more than 5,500 hotels, spread out over 30 brands. If the Marriott-Starwood deal goes through as planned, it would also create the largest hotel loyalty program in the ...

I didn't want to do another typical hotel brand after W. The world doesn't need another brand, it needs a better 1. By reviving the Starwood Hotels name, we aim to marry this trusted legacy of ...

SH Hotels & Resorts, founded by Barry Sternlicht, has been rebranded as Starwood Hotels, reviving the brand Sternlicht originally established in 1991. The new Starwood will initially consist of 14 ...

Barry Sternlicht’s firm is also planning to sell off pieces from the 65-property portfolio, which touches upon half of the ...

The $577.3M CMBS loan backed by 65 hotels in 21 states was transferred to special servicing last month. Barry Sternlicht's ...

This hotel comes on the heels of the brand’s launch in the Middle East last year with the 408-room Aloft Abu Dhabi. In Africa, Starwood is scheduled to open the new Le Méridien Oran Hotel ...

Along with this bold change, Starwood Hotels is poised for significant growth in 2025, with more than 40 properties open or in development across its three brands on four continents. The ...