In this flood of expertise, teams end up defaulting to what’s easiest to report—or what looks most impressive in a slide deck ...

If social media metrics can be believed, Musk’s posts instantly win many more eyeballs. Trump’s Truth Social reportedly has 6.3 million active users; Musk’s X has an estimated 600 million.

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Key Metrics for Meta’s Social Media Business. Meta operates five popular social media platforms under its Family of Apps (FoA) unit: Facebook, Instagram, WhatsApp, Messenger, and Threads.

DoubleVerify has launched a new attention measurement tool for social media. DV Authentic Attention for Social will first ...

Relo Metrics, the AI-powered sponsorship analytics platform, has released its 2024–25 NHL Brand Exposure Value Report. The ...

If social media metrics can be believed, Musk’s posts instantly win many more eyeballs. Trump’s Truth Social reportedly has 6.3 million active users; Musk’s X has an estimated 600 million.

If social media metrics can be believed, Musk’s posts instantly win many more eyeballs. Trump’s Truth Social reportedly has 6.3 million active users; Musk’s X has an estimated 600 million.