The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Discover how South Africa's 26 million social media users are reshaping the influencer marketing landscape, and learn what ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

What started in a Harvard dorm room in 2003 as a tool for social networking has since evolved into a powerful driver of ...

Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

The 2025 PNG Media Awards is the return of this annual event to recognise and acknowledge the performance of media personnel over the past year. President of the Media Council of Papua New Guinea, ...

says there’s a better way to use social media tools for marketing. His recent book, The Obvious Choice: Timeless Lessons on Success, Profit and Finding Your Way, addresses the issue. I talked to ...