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Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

BBC Scotland’s BAFTA Scotland-winning reality show The Agency: Unfiltered is back for a third series, offering an exclusive behind-the-scenes look at Scotland’s largest influencer agency, Aquarius ...

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Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.