Elon Musk said on Friday that his xAI has acquired X, the social media app formerly known as Twitter, in an all-stock transaction for $45 billion, including $12 billion debt.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Crimson is projected to top $6 million in revenue this year, according to co-owner and President Jennette Smith Kotila. That ...

Sprout Social's valuation is now attractive, trading at 3.0x EV/FY25 revenue. Tech stocks tumble, but SPT's 60% drop reveals ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

Threads is reportedly about to roll out a feature that would allow users to pull over their followers from X onto Threads. Display & Programmatic: Ad-supported gaming on connected TVs is gaining ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales creation. With companies competing for online presence and income, grasping and ...

Paramount spent a modest $18 million before marketing, so there’s not too high a threshold for profitability. Meanwhile, “Novocaine” earned a “B” grade on CinemaScore and 81% average on ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...